Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

Measure, manage and get the most out of your marketing.Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.With leading experts, discover how to build your reputation by:Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutionsApplying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profitBuilding models to assist with planning to give you the best tools for decision-makingIn its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity. Read more