Archetypes in Branding: A Toolkit for Creatives and Strategists Hardcover-spiral – September 13, 2012
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| Management number | 224168081 | Release Date | 2026/05/09 | List Price | US$11.60 | Model Number | 224168081 | ||
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An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity Read more
| ISBN10 | 1440308187 |
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| ISBN13 | 978-1440308185 |
| Edition | Spi |
| Language | English |
| Publisher | HOW Books |
| Dimensions | 9.75 x 1.5 x 10.75 inches |
| Item Weight | 3 pounds |
| Print length | 158 pages |
| Publication date | September 13, 2012 |
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